launch


launch
I. launch launch 1 [lɔːntʆ ǁ lɒːntʆ] verb [intransitive, transitive]
1. COMMERCE MARKETING to show or make a new product available for sale for the first time:

• The company is launching a new range of hair products.

• The bank has launched a commercial insurance service for small businesses.

• Our internet service will launch next year.

2. COMMERCE to start a new company:

• Conran launched a business empire that was eventually to employ 83,000 people.

3. to start a new activity or profession, usually after planning it carefully:

• The sports channellaunched a major advertising campaign two months before the World Cup.

• Luke took advantage of a Youth Training Scheme to launch a successful career.

4. launch a bid FINANCE if one company launches a bid for another, it makes an offer to buy it:

• Several of its competitors may launch a bid for the company.

  [m0] II. launch launch 2 noun [countable]
1. MARKETING an occasion at which a new product is shown or made available for sale or use for the first time:

• Savings are needed to finance new product launches.

• Since its launch two years ago, sales of the software have grown to only about 300,000 a year.

2. the start of a new activity or plan:

• the launch on New Year's day of a set of economic reforms

* * *

Ⅰ.
launch UK US /lɔːnʃ/ noun [C]
MARKETING the introduction of a new product or service for sale to the public: »

Since its launch, the game console has sold 6.7 million units around the world.

brand/product launch »

The secret to a successful brand launch is planning.

launch date/event/party »

The company has not finalized the exact pricing structure or set a launch date.

delay/postpone a launch »

Bugs in the operating system delayed its launch six months.

attend/celebrate/mark a launch »

The event was held to mark the launch of a new online service.

»

announce/oversee/plan a launch

»

imminent/planned/successful launch

»

commercial/formal/official launch

the beginning of something new, such as a plan, business, or job: campaign/career launch »

It's a fresh start for the lead singer and a career launch for the artists involved.

Ⅱ.
launch UK US /lɔːnʃ/ verb [I or T]
to begin something new such as a plan or business: launch a bid/company »

He has not ruled out launching a takeover bid for the company.

launch an inquiry/investigation »

When an investigation was launched into the deal, two cofounders resigned.

launch an assault/attack/offensive »

The administration launched an attack on organized software piracy.

launch a campaign/initiative/scheme »

We launched a campaign to fight world hunger.

»

launch a site/website

MARKETING to introduce a new product or service for sale: »

The manufacturer has launched a new car, which will go on sale this spring.

launch a product/range »

The jeweller is about to launch a range at a well-known department store.

to start a new job, to start work in a new industry, or to start a new part of your work life: »

Michael launched his career as a software salesman.

launch sb/yourself as sth »

She launched herself as a designer of high-end handbags.


Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Launch 5 — is a restored NYPD Patrol Launch presently in use as a US Coast Guard Auxiliary Facility as well as for volunteer non profit environmental, public safety and educational work. Launch 5 enjoys a rich history beginning with her construction and… …   Wikipedia

  • Launch — may refer to:In boating: *Launch (boat), a large motor boat *Motor Launch (ML), a small military vessel used by the Royal Navy *Ship naming and launching, when a ship or boat is dispatched from a slipway, prior to fitting out and commissioningIn… …   Wikipedia

  • Launch — (l[add]nch or l[aum]nch), v. i. [imp. & p. p. {Launched} (l[add]ncht or l[aum]ncht); p. pr. & vb. n. {Launching}.] [OE. launchen to throw as a lance, OF. lanchier, another form of lancier, F. lancer, fr. lance lance. See {Lance}.] [Written also… …   The Collaborative International Dictionary of English

  • Launch — Launch, v. i. To move with force and swiftness like a sliding from the stocks into the water; to plunge; to make a beginning; as, to launch into the current of a stream; to launch into an argument or discussion; to launch into lavish… …   The Collaborative International Dictionary of English

  • Launch — 〈[ lɔ:ntʃ] m.; (e)s, (e)s〉 Einführung (das Bekanntmachen, Bewerben u. geschickte Platzieren) eines neuen Produktes auf dem Markt ● der Launch einer neuen Produktlinie [engl.] * * * Launch [lɔ:nt̮ʃ], der u. das; [e]s, [e]s [engl. launch = Start,… …   Universal-Lexikon

  • launch — launch·able; launch·man; launch; pre·launch; launch·er; …   English syllables

  • launch — launch1 [lônch] vt. [ME launchen < OFr lanchier < LL(Ec) lanceare, to wield a lance < L lancea, LANCE] 1. to hurl, discharge, or send off (a weapon, blow, etc.) 2. to send forth with some force [to launch a plane by catapult] 3. to cause …   English World dictionary

  • Launch — [lɔ:n(t)ʃ] der; , es <aus gleichbed. engl. launch zu to launch, vgl. ↑launchen> (von neuen Produkten) Einführung auf dem Markt; Lancierung (bes. Werbespr.) …   Das große Fremdwörterbuch

  • launch — Ⅰ. launch [1] ► VERB 1) move (a boat or ship) from land into the water. 2) send out or hurl (a rocket or other missile). 3) begin (an enterprise) or introduce (a new product). 4) (launch into) begin energetically and enthusiastically. ► …   English terms dictionary

  • Launch — Launch, n. 1. The act of launching. [1913 Webster] 2. The movement of a vessel from land into the water; especially, the sliding on ways from the stocks on which it is built. [1913 Webster] 3. [Cf. Sp. lancha.] (Naut.) The boat of the largest… …   The Collaborative International Dictionary of English

  • Launch — 〈 [lɔ:ntʃ] m.; Gen.: (e)s, Pl.: (e)s〉 Einführung (das Bekanntmachen, Bewerben u. geschickte Platzieren) eines neuen Produktes auf dem Markt; der Launch einer neuen Produktlinie [Etym.: engl.] …   Lexikalische Deutsches Wörterbuch